CSM Media Research | Interactive Advertising Bureau Hong Kong

What does your company specialize in?

CSM Media Research specialises in comprehensive media measurement and data analytics, delivering authoritative TV ratings and multi-screen audience insights across China and Hong Kong. We provide trusted audience currency for clients navigating today’s evolving media environment.

Which industries, business sizes, or specific client needs do you serve?

We serve broadcasters, advertising agencies and brand marketers, from global media groups to local enterprises — who require reliable audience measurement, precise performance metrics and actionable insights to optimise campaigns in a fragmented media environment.

What sets your company apart from others in your field?

Leveraging CSM’s local expertise and our mainland China network, combined with cutting-edge technology and data science, we deliver the industry’s most trusted media trading currency.

How long have you been in operation, and are there any notable achievements you’d like to highlight?

Founded in 1997, CSM was re-awarded the Hong Kong Television Audience Measurement (HKTAM) contract for 2025–2031 by the Founding Subscribers Committee (HOY TV, TVB, ViuTV, and HK4As), marking the third consecutive appointment, reinforcing our reputation for reliability and excellence.

How can members of this community potentially work with you?

Members can partner with us for audience measurement, analytics, consultancy, and data tools such as dashboards and APIs, while engaging in knowledge sharing through industry events and publications to drive innovation and advance audience research standards.